Loved the article, Tod. Thanks for sharing.

My question on any such analysis:

Suppose we find a thousand other companies with the following characteristics:

  1. Easy-to-dismiss ideas
  2. Competitive markets
  3. Reinventing customer behavior
  4. Untested founders
  5. Zero monetization

What are the chances of one of them turning out to be a unicorn?

Note: I do LOVE the final summary. My reservation is only about the elements outlined above.

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